jaloom

Walking barefoot on wool feels different from synthetic fibre. Warmer, with a bit more grip. More than half of our rugs are made from natural fibres.

We like wool for the living room and bedroom because it holds warmth and springs back after you step on it. Cotton lies flat and is light, so it suits the kitchen and kids' rooms. Jute has the coarsest texture. It likes a dry spot.

Some rugs look like sisal but are made of 80% jute and 20% cotton. We call them sisal-look so you know what you're getting.